Taking the plunge with a new hair colour is one thing, but the latest trend to hit celebrity circles is rather more drastic: bleached brows. From Maisie Williams, who appeared at the Brit Awards on Tuesday with brows that matched her newly platinum blonde hair, to Kim Kardashian, who had hers bleached for a photoshoot earlier this month, the divisive trend is having a resurgence after years spent dormant.
Maisie Williams at the Brit Awards 2021.
David M. Benett
¡°My bleached brows, I¡¯m into it,¡± Kim said to camera as she filmed her new otherworldly look on Instagram Stories. ¡°Can¡¯t wait to show you guys the final look.¡± Deploying bleach to lighten brows is actually a relatively simple process ¨C and a quick way to completely overhaul your look. Commonly used for editorial shoots or major events (see: the Met Gala), it¡¯s the ultimate way to make a statement, but unsurprisingly feared by anyone who would be showing theirs off at the office, rather than on a red carpet. But though Maisie and Kim took their brows to palest white, it is also possible to take dark brow hairs just a few shades lighter, for a softer version of the same look.
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Kim Kardashian with her newly bleached brows in May 2021.
Instagram / @kimkardashian
British Vogue¡¯s picture editor, Parveen Narowalia, experimented with the look a few months ago. ¡°I¡¯ve always been curious about bleached brows, so lockdown was the perfect chance to try it out,¡± she says. ¡°My brows are black, so I tried hair bleach and, unfortunately, was left with bright yellow brows, which really wasn¡¯t the desired effect. In the end, I bought a cheap, ashy blonde box dye to tone it down and I finally got it right. While the upkeep for bleached brows is especially hard for dark hair, I really enjoyed it, and I¡¯m planning on bleaching them again soon.¡±
Other famous faces who have tried the trend include everyone from Madonna to Lady Gaga, Kristen Stewart to Kendall Jenner. Below, some of the most memorable celebrity dalliances with bleached eyebrows.?
Katy Perry at The Met Gala, 2016
Kim Kardashian at The Met Gala, 2016
Kristen Stewart at the Chanel Metiers D¡¯Art show, 2019
The Chosunilbo JNS
Madonna at the release party for her book ¡°Sex¡±, 1992
Ron Galella, Ltd.
Lady Gaga at a Saint Laurent show, 2016
Kendall Jenner on the Marc Jacobs runway, 2014